Please read before you submit your ad.

This ad campaign is designed to drive sales. For best results, please keep it as specific as possible and provide information designed to create action from the consumer.  

Do:

1. Restricted offers are good.  example - "only 10 available", "first 50 customers eligible"
2. Specific pricing is good. example - "75% off Pro Widgets", "Basic Widgets $10 - regularly $50!"
3. Limitations should be defined - example - "offer valid Friday only" , "must use special code XYZ at checkout"
4. Include a link to your website or Facebook page with more information about your sale.

Don't:

1. Stay away from statements like 10% off storewide or any offer that wouldn't excite you as a consumer. 
2. Don't send customers to a website or Facebook page that doesn't offer specific information about your sale. They'll have questions. Answer them. 
3. Don't offer an unlimited special that is so good it will hurt your business.  if your offer is GREAT - limit it to a specific number to be sold. 
4. Don't forget to share the information about your special via your own website and social media properties.